Footballers with incredible endorsement deals
Aside from being the second-highest paid athlete in the world, Messi also makes good money from endorsements. Being associated with Adidas throughout his career, Messi recently signed a lifetime deal with the brand. However, no figures were revealed, but rumour has it, the deal was close to 1 billion USD. On the side, Messi also advertises Huawei, Ooredoo, Lay’s, Gatorade, Mastercard, Pepsi and Hawkers.
2. Mesut Ozil
Another Adidas ambassador, Ozil made the switch from Nike to Adidas in 2013 resulting in an ugly fight between Nike and Ozil. Previously, Ozil had a contract with Nike that runs out in July 2012 giving him all the freedom to choose his own boot brand, but that doesn’t end there. Nike had a clause which stated that Ozil will have to continue promoting them if they can match what the competitor is offering. However, as soon as his contract ended, Ozil was seen wearing Adidas boots making Nike believe that he had already made a deal with their competitor. Ozil denied the allegation and it was brought to court. The court ruled in Nike’s favour, with Ozil placed under a huge daily fine if seen promoting other brands. Ozil also is a brand ambassador for Mercedes Benz and Beats by Dre.
3. Cristiano Ronaldo
Ronaldo was able to secure a lifetime contract with Nike worth 1 billion USD. Nike had only offered this prestigious opportunity previously to basketball legends, LeBron James and Michael Jordan. DAZN, Herbalife, TAG Heur, Toyota and are some of the many brands endorsed by Ronaldo. He is also known for being the ambassador of charity organisations such as UNICEF, ‘Save the Children’, and World Vision.
4. Gareth Bale
Bale signed a deal with Adidas in 2014 worth around 26 million USD for a period of six years. He also has partnerships with Konami, Nissan Motor, Foot Locker, Altitude Mask and Simba Sleep. Bale also made a membership with Auto Vivendi, a luxury rental company where he had a 30K GBP scheme which granted him access to a new supercar every two months. He later terminated the contract as he believed it is the root cause of his hamstring injuries.
5. Paul Pogba
Currently one of the most expensive players in the world, Pogba signed a deal with Adidas in 2016. The 10-year contract was estimated to be around 40 million USD. Last year, Pogba did an ad film with David Beckham, Lionel Messi and Mohamed Salah for Adidas. Even though Adidas is the only sole sponsor for Pogba, his promising performance would definitely land him more endorsement deals in the future.
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